
Recently there has been a lot of chatter about a certain web cartoonist who has proclaimed that he is going to give his online comic strip to newspapers for free. He claims that he makes enough money from the merchandising of his strip (books, t-shirts, etc.), and so the strip's exposure in newspapers will serve as a great advertisement for his licensing empire. He predicts that he will shake up the lifeless comics industry, specifically those nasty evil syndicates, who presently promote, sell and distribute the comics we read in the papers today.
Okay fine. I don't wanna get into the whole argument about this guy's lack of knowledge about syndication and licensing; there's enough that's already been said about that online in various cartoon forums.
Here's my beef.
This guy, and all the other "cartoonists" who think his idea is revolutionary, haven't got a clue what it is to be a cartoonist. It's not about the t-shirts, it's not about the mugs, it's not about the canvas bags. It's about the ART. The comic strip. Remember that thing with the little boxes? It's about creating dynamic characters and interesting dialogue and luscious artwork that isn't drawn on a goddam computer. It's not about computer-generated type and balloons and duplicating backgrounds because you're too busy to do it by hand since you need to focus on the shipment of that real cool doll that you just recently developed. It's about creating something unique and personal and moving, that will hopefully last, and inspire other artists to do the same.
A comic strip is not free advertising for some cheaply made t-shirt. A comic strip is a platform to communicate ideas, to amuse, to inspire, to entertain. At least that's what I think it should be.
Yes, Mr. Web Cartoonist, you're gonna do something revolutionary for the comics industry. You're gonna take a precious unique artform and piss it down the drain.