I Got Posted 6
My first one in colour! Hooray! However, I do wish that I'd had more than 2.5 hours to whip up the darn thing....
To see a larger version of the illo, click here.
As you may infer from the illo, the article is a rather negative perspective on bloggers and the phenomena of blogging. In my defense of doing this illo, all I can say is... Mortgage!! Big fat mortgage to pay!! And well, I have no problem with poking fun at myself, in a way. And actually, it was very fun to draw! But I certainly don't agree totally with the article. What is it with journalists these days that they feel the need to trash blogging? "It's not going to change the world, you know!", they all snidely reply. Well duh. None of us really know what lies ahead for the future of blogs and blogging. But this pervasive 'holier than thou' attitude I keep encountering with print people is just getting boring.
Here's a bit of the article:
UPDATE:
If you're interested in reading the entire article, it was original posted online in the Financial Times, February 17th, by a gentleman named Trevor Butterworth. He also had a temporary blog posted in order to acquire feedback from the article. The comments are closed now, but it's still worth reading what everyone has to say, I think.
Ultimately one really has to take this article with a grain of salt, because the author has approached the phenomena of blogging from mainly a financial perspective, which in my opinion, is silly. I'm gonna go out on a limb here and say that most people who blog are not doing it for financial gain. There are other benefits of blogging that go beyond monetary gain.
As for advertising revenue, no one appears to be getting rich from blogging. According to Advertising Age, Markos Moulitsas, founder of the Daily Kos, one of the most popular blogs in the world, was making around $20,000 a month just before the last presidential election. When I e-mailed Moulitsas to ask what he was making now, he refused to say: "Really, it's no one else's business. I'm not a public company."
Similarly, Gawker Media and Pajamas Media (a blog news service that includes law professor Glenn Reynolds' heavily trafficked site Instapundit) either refused to or did not respond with any figures.
"Let's just say it's more than a case of beer, but not enough for us to quit our jobs," said Heather Cocks and Jessica Morgan, the writers behind gofugyourself.com, a wickedly inventive take-down of celebrities wearing "frighteningly ugly" clothes, which consistently draws 100,000 plus visitors a day, making it one of the most frequently visited blogs on the internet.
The problem is that few blogs do even that much traffic. According to the monitoring done by thetruthlaidbear.com, only two blogs get more than 1 million visitors a day and the numbers drop quickly after that: the 10th ranked blog for traffic gets around 120,000 visits; the 50th around 28,000; the 100 th around 9,700; the 500th only 1,400 and the 1000th under 600. By contrast, the online edition of The New York Times had an average of 1.7 million visitors per weekday last November, according to the Nielsen ratings, and the physical paper a reach of 5 million people per weekday, according to Scarborough research.
That is one reason why advertisers are still sticking with the mainstream media. The other has to do with the very basic selling point of blogging. "There is a certain loss of control when it comes to advertising on blogs," said Mark Wnek, chairman and chief creative officer of Lowe New York. "The connection the most popular citizen journalists cultivate with their devotees is through an honest, uncensored, raw freedom of expression, and that can be quite uncomfortable territory for a traditional marketer."
The dismal traffic numbers also point to another little trade secret of the blogosphere, and one missed by Judge Posner and all the other blog-evangelists when they extol the idea that blogging allows thousands of Tom Paines to bloom. As Ana Marie Cox says: "When people talk about the liberation of the armchair pajamas media, they tend to turn a blind eye to the fact that the voices with the loudest volume in the blogosphere definitely belong to people who have experience writing. They don't have to be experienced journalists necessarily, but they write - part of their professional life is to communicate clearly in written words."
And that, in the end, is the dismal fate of blogging: it renders the word even more evanescent than journalism; yoked, as bloggers are, to the nending cycle of news and the need to post four or five times a day, five days a week, 50 weeks of the year, blogging is the closest literary culture has come to instant obsolescence. No Modern Library edition of the great polemicists of the blogosphere to yellow on the shelf; nothing but a virtual tomb for a billion posts - a choric song of the word-weary bloggers, forlorn mariners forever posting on the slumberless seas of news.
Yeah. Whatever.

